Thursday, June 09, 2005

The Second Coming - Depression

Depression is kind of fun. You just sit aroung thinking that you are depressed. You don't know why... don't even bother to know why. Just the fact that you realize you are depressed kind of makes you happy. And this happiness adds to the feeling of depression. It's like a wonderful vicious cycle - you feel happy because ou are depressed and get more depressed because it makes you feel happy. And not to miss the additional attention that you get because of pulling a long face on grounds of depression. The moment one realizes that you are depressed, they sense some juice... what better way to feel happy other than with the realization that someone is sad!! So you will find a lot of people trying to act very concerned - as if your well-being is the sole purpose of their existence. They will listen to you... sympathize, empathize and embalm you with their "sweet" words and "just advise". But the moment they are through with you they'll pick up the phone to talk about your plight to their closest associates... and thus the cat is freed from the bag. The word spreads and so does the happiness. More people get to know, more poeple call yuo up, more people give advise, and more people call more people to spread the word around. The more you speak, the more you get convinced about your own helplessness and it adds to your depression and the resultant happiness. Seldom does one come across something that has such far reaching happiness across so many people. Just wonderful..!!
Can we start off a World depression day? It can be a great day to commemorate. Marketed well, it can be built in to a great annual event. Just think of a day where everyone feels depressed - feels happy about it - shares it with others - and makes others happy as well. Too cool ain't it?
Not to forget the fact that depression brings with it the tendency to shop and eat. Such an event would be a marketer's delight. Special offers and discounts and from all shops for the depressed soul. Special "Depressed Hours" at bars and pubs. Cards about depression - "on this day when you are depressed, reach out to the ones you care for.. and they will reach out to the world with your word". Chain mails regarding depression - "Please forward this mail to 7 persons within three hours and you will be lucky enough to be depressed for the next seven days. Ignore this mail and no depression for the rest of the year.." The opportunities are endless..
What say you?

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